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url url url url
  2. Weltenzyklopädie
  3. کاربر یونیک - ویکی‌پدیا، دانشنامهٔ آزاد
کاربر یونیک - ویکی‌پدیا، دانشنامهٔ آزاد
از ویکی‌پدیا، دانشنامهٔ آزاد

محبوبیت یک وب سایت معمولاً با استفاده از تعداد کاربران یونیک (به انگلیسی: Unique user) یا منحصر به فرد آن تعیین می‌شود. «یونیک» به تعداد کاربران متمایز یک وب‌سایت اشاره دارد و بازدیدهای مکرر از یک وب‌سایت توسط همان کاربر را محاسبه نمی‌کند.[۱][۲] تعداد کاربران یونیک یک وب سایت در یک دوره زمانی استاندارد اندازه‌گیری می‌شود. این معیار اغلب به تبلیغ کنندگان یا سرمایه گذاران بالقوه نقل می‌شود.[۳]

هدف از ردیابی کاربران یونیک کمک به بازاریابان برای درک رفتار کاربران یک وب سایت است. این معیار می‌تواند برای نشان دادن دسترسی به محتوا، تعیین معیارهایی برای عملکرد و انجام تحلیل‌های رقابتی برای وب سایت استفاده شود.[۴] همچنین می‌توان از آن برای نشان دادن محبوبیت و عملکرد وب سایت به تبلیغ کنندگان و سرمایه گذاران احتمالی استفاده کرد.[۵] بازاریابان و مدیران وب سایت می‌توانند کاربران یونیک را در ابزارهای تجزیه و تحلیل دیجیتال مانند گوگل آنالیتیکس ردیابی کنند.[۶]

برای مطالعهٔ بیشتر

  • "Meaning of unique user in English". Cambridge Dictionary.

منابع

  1. ↑ "'unique user'". Cambridge Dictionary.
  2. ↑ "What is a Unique User? | Adtech Glossary". smartclip (به انگلیسی). Retrieved 2023-10-30.
  3. ↑ Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein (2010). Marketing Metrics: The Definitive Guide to Measuring Marketing Performance. Upper Saddle River, New Jersey: Pearson Education, Inc. شابک ‎۰−۱۳−۷۰۵۸۲۹−۲. The Marketing Accountability Standards Board (MASB) endorses the definitions, purposes, and constructs of classes of measures that appear in Marketing Metrics as part of its ongoing Common Language: Marketing Activities and Metrics Project.
  4. ↑ March, Liz (January 14, 2021). "Unique Visitors: Understanding and Targeting Your Competitors' Audience". SimilarWeb. Retrieved February 28, 2024.
  5. ↑ "Google Analytics Unique Users — Difference Between Google Ads Clicks and Google Analytics Users". ppcexpo.com. 2023-12-20. Retrieved 2024-02-28.
  6. ↑ "[UA→GA4] Comparing metrics: Google Analytics 4 vs. Universal Analytics - Analytics Help". support.google.com. Retrieved 2024-02-28.
Pusat Layanan

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